Content, Community, & Commerce: An NYU talk on the New Content Revolution
On November 28th I was thrilled to give a talk on Content, Community, & Commerce at NYU – great experience, and incredibly engaging students. As is always the case, I think I learned a lot more from them than they did from me.
Some key takeaways (with a Fashion/Tech slant of course);
· Every brand (and everyone) is a content provider (or needs to be).
· Create a valuable, curated editorial environment and enforce the highest possible editorial standards that you can, regardless of medium (video, blog, art, etc).
· Engage, don’t sell.
· Build a powerful niche community around your content.
By approaching content and community the right way, brands can (and will) eventually break through the deluge of information, content, and data we are all buried in every day.
Feel free to contact me directly or via Twitter @JedWexler for a complete copy of the class presentation. It includes tactics, approach, and lots of recommended reading. I look forward to sharing it and hearing your thoughts.
And, if you read nothing else, check out one of my favorite posts on the topic written by Shane Snow, co-founder of Contently.com. A must read.
How 3 Companies Took Content Marketing to the Next Level